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Love Powered Co. Founders Anna Lozano and Lindy Sood On Why Affirmation Cards for Kids Are So Important

Founders of Love Powered Co. Anna Lozano and Lindy Sood share how positive affirmations turned from a practice in their home to a full-blown business.

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Have you ever just had A DAY? (Of course you have). Maybe you tried (and failed) to get the fitted sheet on the bed...after forgetting to grab the laundry out of the washer... only to find that those leftovers from your favorite restaurant had already been eaten...and your Chatbooks Photo Books Series volume isn't going to be delivered until next week. Though little moments like these are insignificant in the long run, frustrations can build up over time, and they can take a toll on your state of mind. You might feel yourself looking at things through a negative lens and you may even start to feel a little hopeless. Stress can also affect sleep and your ability to bring your best self to work.

That’s why it’s so important to have some mindful mantras that you can revisit when you’re feeling low. We talked with Anna Lozano and Lindy Sood of Love Powered Co. about the power of positive affirmations and more on this episode of The Momforce Podcast.

Tell us about your product.

Lindy: We make affirmation cards. Our core products are for kids, teens and women. The main objective was to make affirmations as beautiful as they are meaningful. Our designs are meant to be pretty enough to leave out as decor.

How did you come up with the idea for your business?

Lindy: It was only back in 2016 when we met. We were instant friends, and we knew almost instantly that we wanted to be in business together. Over a cup of coffee, we realized that we had very similar backgrounds: both of us went to business school, where we both dove head-first into very intense corporate marketing and sales gigs (of which we both burnt out very quickly), and we both had these entrepreneurial fires deep within us. Most importantly, though, we had embarked on intense spiritual and psychological journeys that led us to talking about the power of positive affirmations. One day we had a playdate with our kids, and as we watched them, we said to each other, “Imagine if these little ones started to learn what we're learning now when they're in the womb, when they're one, when they're five, when they're 10. What would their lives look like when they're our age? Would they be doing the work to undo all the negative stuff that's been done their whole lives?” 

This thought led us to start searching online for affirmations for kids, adults and families. We wanted something that was digestible, approachable and beautiful, and we just couldn’t find what we were looking for. So we decided to fill that hole.

What was the journey from having the idea to actually producing the product?

Anna: The neat thing was that this all came together while we had very young kids. When people ask us about timing, it was the very worst timing to start a business. I had an eight-month-old and was pregnant with my other daughter, and Lindy’s kids were three and five. But I tell people don’t worry about timing. When you have the passion, when you have the excitement and the drive, just go for it. Everything is “figureoutable”. So we moved forward and fell into our roles. Lindy is the creative. All the beauty behind this product comes from her. I have a passion for sales and PR. It all just came together.

How are you funding the business as you continue to grow?

Anna: We are self-funded, but we are reaching a point where we have such a powerful message and this message can be amplified if we have a lot of money in our bank account. We are open to an investor, but it is not something we are in the process of finding yet.

As mothers, you know that balance is just another b-word, but do you have any tips about building a business while growing a family?

Lindy: It’s all about the community. Our husbands and friends are incredibly supportive of us, and they are there for us when we need them. I missed my daughter’s dance showcase because I had a speaking event and I had such mixed emotions about it. A friend of mine said to me, “How beautiful that your daughter gets to witness you being there for almost everything that she needs; and when you can’t, your community comes in and they support her when you're not there,” and it was an amazing thing to hear. 

Anna: We also have had to set really clear boundaries. Work is from drop-off until pick-up. When our kids are home from school, we don’t work. My hours with my kids are always from 4 until 8. I have to be fully present, because we figured out very quickly that if we are half doing motherhood and half doing business, it doesn’t feel good and it doesn’t produce any results.

How have you found affirmations to be important in your and your children’s lives?

Lindy: It’s funny, because when we first launched this business we had to educate everyone we talked to. About 80% of the people we had conversations with would say, “I’m sorry, what? What is an affirmation?” And now the opposite is true. When you practice affirmations, it draws out any anxiety you have thinking about the past, any apprehension you have thinking about the future, and you are nestled into the present moment and you're just allowed to be in that moment. Our subconscious minds are always listening and affirming our beliefs to be true. 

Mindy on the Momforce Facebook group says, “My mind is my worst enemy. I know affirmations are important, but I forget to do it daily. I’m looking for advice.” Are affirmations something we need to do daily?

Anna: Gratitude is so important. Even in the worst of times, we can find something that we are thankful for. Gratitude also brings us back to the present moment. We always need to step back and give ourselves grace. You are where you need to be right now. Self-compassion is so important because we are human. We are going to fall off and have good moments and bad moments. 

For more real-life parenting tips and tricks, check out the MomForce Podcast! Vanessa Quigley, mother of 7 and co-founder of Chatbooks, hosts this refreshing take on all things mom. Along with her 4 sisters, they’ll get into the nitty-gritty of parenting together, bringing in experts to get to the source of your most-Googled "adulting" questions. Check out the #MOMFORCE BY CHATBOOKS FACEBOOK PAGE and find us on Instagram @THEMOMFORCEPODCAST.

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