Chatbooks and HP launched the Printed Photo Impact study to better understand the effects of looking at printed photos (as compared to digital photos), with a focus on children and families.

The research study was designed and executed with the support of developmental psychologists. Chatbooks first conducted focus groups and research interviews in several states in order to better understand how families experience looking at printed photos. Common themes from this qualitative research were then incorporated into an online survey.

For this report, Chatbooks and HP surveyed 15,591 families to explore their habits printing photos, their experience interacting with printed vs. digital photos, and their emotions and associated behaviors during or prompted by these interactions. All questions were multiple choice or rated on a Likert scale.

The results of the study were analyzed to draw conclusions around the immediate and long-term effects of interacting with printed photos. This study was conducted in 2019.